Portfolio.
Exhibit: Microsoft
Refreshed the .NET landing page to create a more welcoming, new-user friendly experience. Clearly and concisely engaged the reader with insightful and impactful content that highlighted the benefits of building with .NET, leading to new conversions.
Designed a compelling narrative on the benefits of the cloud-native architecture and approached an extensive topic with simple solutions. Explored the storytelling with field experts to craft a persuasive and factual landing page to resonate with developers and learners, bringing in fresh data and resources.
Created an educational video showcasing Visual Studio Code with developers and designers, leading the content and storytelling to illustrate an inspirational world of technology to users. Carefully communicated and designed a visually appealing and pleasant narrative to drive action and evoke emotions.
Exhibit: Spa Girl Cocktails
Spearheaded the brand development and personal storytelling of the founder of Spa Girl Cocktails. Worked directly with executives to evoke an enthralling and authentic experience for Spa Girls, creating a community of female empowerment, beautiful aesthetic, and proud entrepreneurship.
Acted as liaison between CEO and all public relations and media outlets. Crafted delightful, insightful responses to interviews and inquiries, ensuring a positive experience of communication and marketing with the public. Instilled the Spa Girl Cocktails brand into all writing.
Wrote formal press releases and materials for marketing and public relations, illustrating financial gains and professional milestones for company.
