Experience.

2022 - present

Led the development and execution of content strategies to increase user engagement and drive business goals.
Collaborated with cross-functional teams to deliver cohesive, user-centric experiences.
Leveraged data-driven insight and user research to inform content decisions and optimize user journeys.
Developed and documented best practices and content style guidelines, increasing brand recognition.

2018 - 2022

Crafted concise, compelling copy to reflect the brand voice and resonate with users, increasing sales and brand loyalty.
Implemented user-centric content strategies and aligned efforts with marketing vision.
Produced high-quality content across multiple channels, collaborating with stakeholders to ensure a seamless user experience.
Maintained strict adherence to style guides and brand standards across all user interactions while refining the customer journey.

2019 - 2020

Cultivated brand tone and voice to deliver meticulous product copy and communications, improving marketing initiatives.
Directed social media strategy to enhance brand visibility and engagement.
Led B2B copywriting efforts for digital and print materials, ensuring alignment with brand messaging.
Provided client trainings on best practices and product features to establish strong relationships.